"XX
LAGER SIGNS ON AS AN OFFICIAL SPONSOR OF THE "1st ANNUAL
ROSARITO INTERNATIONAL JAZZ FESTIVAL"
CANYON COUNTRY, California (December 1, 2003)
- Officials with Largo Vista Entertainment Inc. (LVE) announced today
XX Lager beer as a Primary Sponsor for the 1st annual
“Rosarito International Jazz Festival” (RJF). RJF is
scheduled to take place in Rosarito Beach, Baja California Mexico on
September 17-19, 2004.
XX Lager is one of several beer brands of
Cervecería Cuauhtémoc Moctezuma, S.A. de C.V. (CCM), also known as
FEMSA Cerveca, and is the largest beverage company of Mexico and Latin
America, exporting its products to the United States, Canada, and
select countries in Latin America, Europe and Asia.
As part of the sponsorship agreement, CCM are
providing XX Lager beer product and other site related services for
the festival.
Kurt Wilson, President of LVE and Executive
Producer for RJF 2004 states; “We are obviously very pleased to have
CCM and their popular XX Lager brand involved in RJF 2004. They, like
us, recognize the potential for the long term benefits of holding this
event in Rosarito year after year. Not only will RJF create a new
tourism market for Rosarito and the Baja region, it will become a
signature event for the region that will build itself into an
internationally recognized jazz festival”.
Sr. Victor Simental, Manager of CCM Agency in
Rosarito states; “We hope that
with events like RJF, the tourists that visit Rosarito may enjoy
something different and cultural. This is why we wish Largo Vista
Entertainment success, and hoping to work with them on the next
event".
Edgar Renteria Oceguera, Marketing Specialist for
CCM agrees “The partnership between RJF and XX Lager is a perfect fit
for the company and their long term marketing goals”.
Largo Vista Entertainment, Inc. (LVE) is a
privately held entertainment-production company located in Santa
Clarita, CA. The Principals of LVE consist of several entertainment
industry veterans with extensive experience in design, development and
production of Special Events, Concerts, Music Festivals, Film,
Television, Casino Projects and Theme Park Attractions. Other services
include 3D visualization, Computer Graphics and Design (including web
design).
FEMSA Cerveza produces and distributes
recognized brands of beer such as Tecate, Tecate Light, Carta Blanca,
Superior, Sol, Dos Equis Lager, Dos Equis Ambar, Indio, Bohemia, and
Noche Buena, among other brands.
In 1994, it formed a strategic alliance with
Labatt Brewing Company/Interbrew, which currently owns 30% of the
FEMSA Cerveza capital.
For more information on FEMSA log onto
www.femsa.com
****************************************************************
For LVE media inquiries contact:
Salmon Creek PR
Attention: Loran Hickton
Phone: (360) 571-5560
For Baja Tourism inquiries contact:
Department of Turismo
Attention: Alejandro Moreno Medina,
Secratario De
Turismo
Phone: 011-52-664-634-6330
Fax: 011-52-663-634-7158
For sponsorship inquiries contact:
Largo Vista Entertainment, Inc.
Attention:
Kurt Wilson 
Phone: 661-299-4871
Fax: 661-263-8219
