1st Annual California Country Music Festival (CCMF)

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1st Annual Rosarito International Jazz Festival, 2004

Pete Escovedo Named "Official Ambassador" of the 1st Annual "Rosarito International Jazz Festival"

CANYON COUNTRY, California (January 10, 2004) - Officials with Largo Vista Entertainment Inc. (LVE) announced today that Pete Escovedo will serve as the "Official Ambassador" of the 1st annual "Rosarito International Jazz Festival" scheduled to take place in Rosarito Beach, Baja California Mexico on September 17-19, 2004.

Pete Escovedo has been at the forefront of Latin jazz for three decades. Born in Pittsburg, California in 1935, he was raised in a musical family in Oakland. His first professional engagement was as the opening act for the Count Basie Orchestra at the Downbeat Club in San Francisco. He began playing saxophone in high school and soon switched to vibes. When his friend Ed Kelly, a legendary pianist of the Bay Area scene, needed a Latin percussionist for his group, Escovedo jumped at the opportunity. He started listening to Cuban and Latin jazz recordings, and when such artists as Tito Puente, Mongo Santamaria, Armando Peraza, and Potato Valdez came to town, he studied their playing. Mr. Escovedo's love of Latin music carried over to his younger brother, the late Coke Escovedo, who also became a percussionist.

Together, they formed the Escovedo Brothers Latin Jazz Sextet, one of the most popular Latin jazz groups of its day. The addition of their younger brother Phil, on bass, completed the family band.

In the late 1960's, guitarist Carlos Santana hired Coke and Pete for his hugely popular group. Pete Escovedo toured with Santana for three years, performing internationally and playing on the albums Moonflower, Oneness, and Inner Secrets.

In the 1970's Pete and Coke founded the band Azteca and recorded two albums for Columbia, a self-titled debut and Pyramid of the Moon.

Pete Escovedo has performed and recorded with artists such as Herbie Hancock, Mongo Santamaria, Carl Tjader, Tito Puente, Woody Herman, Billy Cobham, Anita Baker, Angela Bofli, Barry White, Stephen Stills, Bobby McFerrin, George Duke, Carlos Santana, Chris Isaak, and Bozz Scags.

Kurt Wilson, President of LVE and Executive Producer for RJF 2004 states; "We are delighted to have the preeminent leader of Latin jazz taking this leadership role at the Rosarito Beach International Jazz Festival. Pete is a world-class performer who fits perfectly as our leader and spokesperson. Having Pete involved obliviously makes the event a truly important date for jazz and we already are seeing positive effects of his involvement. Our goal is to create a new tourism market for Rosarito and the Baja region moves much closer as a result of this important commitment by Pete. Largo Vista believes that this will become a signature event for the region that will build itself into an internationally recognized jazz festival".

Sr. Victor Simental, Manager of CCM Agency in Rosarito states; "We are encouraged with important news like Mr. Escovedo's participation. It is reassuring that our choice of Largo Vista Entertainment is already providing important results. We continue to support and wish Largo Vista Entertainment success as they continue to lay the important ground work of creating a truly special international jazz event for our community."

Largo Vista Entertainment, Inc. (LVE) is a privately held entertainment-production company located in Santa Clarita, CA. The Principals of LVE consist of several entertainment industry veterans with extensive experience in design, development and production of Special Events, Concerts, Music Festivals, Film, Television, Casino Projects and Theme Park Attractions. Other services include 3D visualization, Computer Graphics and Design (including web design).

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For more information on LVE log onto www.largovistaent.com 
For event information, contact Kurt Wilson
Largo Vista Entertainment

For LVE media inquiries contact:
Salmon Creek Public Relations Inc.
Attention: Loran Hickton
Phone: (360) 571-5560

For Baja Tourism inquiries contact:
Department of Turismo
Attention: Alejandro Moreno Medina,
Secratario De Turismo
Phone: 011-52-664-634-6330
Fax: 011-52-663-634-7158

For Rosarito Beach Tourism inquiries contact:
Comite de Turismo y Convenciones de Rosarito
Attention: Lic. Martha Mendoza Montes
Phone: 011-52-661-612-0396
Fax: 011-52-661-612-0396

For sponsorship inquiries contact:
Kurt Wilson
Largo Vista Entertainment
Phone: (661) 299-4871